Social Media Samples

How to Engage Your Community with Facebook and Twitter

Now that you’re mastering the key messages and you’ve established your campaign, you’re ready to talk about your issue with a wider audience. But, what’s the best way to get the word out to a lot of various influential audiences? Social media is a great place to start. With just a few clicks, you can access the right people, build awareness, and gain support to activate change in your community.

So, what are the most effective ways to use social media to support your cause? Let’s start by breaking down the Facebook and Twitter messages below.


Facebook is a great way to reach more people, especially if you already have an established presence through your local organization’s page. You can use your existing account(s) to engage current advocates and recruit new ones, too. If you’ve established a campaign as an individual, consider launching a community Facebook page—“Concerned Citizens of [CITY] for Our Healthy Kids”—when your campaign takes off and community members show support.

Sample Posts for Facebook

Start with powerful examples and statistics about the issue that mean something to the people in your community. Include local or state statistics where possible.

  • 29 million people in America can’t access healthy veggies, lean meats, and whole grains—and that can threaten their health and lifespan. Learn how #healthyfoodfinancing can help. [LINK TO ARTICLE ON WEBSITE ABOUT HEALTHY FOOD FINANCING].

Ask questions and encourage story-telling to engage advocates and get them talking about the issue with each other.

  • To restore health, re-store communities. Bring grocery stores to [STATE]. #healthyfoodfinancing
  • Are you spreading the word about healthy food financing? This flyer will help. Print it and pin it up around your neighborhood! While you’re at it, snap a picture of yourself in action and come back here to share it. [LINK TO FLYER]

This is an example of a lobbying message. You can use lobbying messages when there is a bill related to your cause, like physical education in schools, or if it refers to a specific law or program in another state.

  • In thousands of neighborhoods across the country, it’s easier for kids to find grape soda than it is to find a bunch of grapes. Tell [DECISION MAKER’S NAME] to support healthy food financing initiatives in [STATE]. [LINK TO WEBSITE WITH LETTER TO LEGISLATOR]

Be sure to include images, infographics, videos, and other content that readers can interact with beyond just text. Posts that have multimedia content along with the text perform exponentially higher in terms of engagement and click rates.

  • Millions of families in the U.S. live in places where they can’t access healthy produce, whole grains, and low-fat dairy options. Learn #WhatsinStore for the families who live in these neighborhoods. [LINK TO INFOGRAPHIC OR OTHER ASSET DESCRIBING IMPACT OF LACK OF HEALTHY FOOD ACCESS]

Additional Notes for Facebook

  • Images and videos attract more attention on social media because they serve as a visual way to tell a story, and they’re more fun to share. Keep these tips in mind if you choose to include them:
    • Use your own images, videos, and graphics.
    • If you film or photograph members in your community, make sure you ask for permission before you post.
    • Think about the story you want to tell with the images you use and how it might inspire the people you want to reach.
  • Want more people to see key posts? You can highlight posts to anchor them to the top of your page. To take this a step further, you can also promote your posts. This has a small fee and will get your posts to show up in the newsfeeds of the types of people you target.
  • If you have a website or blog you want advocates to click on, make sure to include the link at the end of your post. Always give them a place where they can go to learn more, read an op-ed, or join your movement.


Twitter is a powerful platform because it uses short and informative messages, 140 characters each, to reach journalists, bloggers, news outlets, policymakers, parents, teachers, and other key stakeholders in your local community.

Sample Posts for Twitter

You can use phrases, like this one (Did You Know), to make people curious. If they want to find out an answer, they are more likely to click on your link.

  • #DYK Millions of people in America can’t access #healthyfood to keep them strong? Learn more: [LINK]

Hashtags (#) are used to tag keywords in your messages. This can help spark engagement with other Twitter users talking about similar topics.

  • We need more grocery stores in #[STATE] so all children can have access to #healthyfoods. RT this if you agree!

Remember to include a link to your action page or a website where advocates can learn more and get involved.

  • Fruits and vegetables, lean meats, whole grains: everyone deserves the chance to have a healthy diet. [LINK]
  • Think it’s easy to find fruits & veggies at the store? Think again. 29.7 million ppl in America can’t access #healthyfoods. [LINK]

Twitter is a great place to engage journalists, policymakers, and bloggers. Reach out and build relationships with others who care about your issue or use this tactic to catch their attention. Never start tweets with an @ symbol because then only you and the tagged user will see your tweet in newsfeeds! By placing any other character in front of @, the tweet is visible to a broader audience.

  • .@[JOURNALIST] Your article on the impact of grocery stores on health was so informative! Thanks for sharing. #healthyfoods

If there is a bill you want to see passed concerning this issue, engage your policymakers and/or community leaders through this platform. You can also provide this language to other community members so they can tweet at the same lawmaker in high volumes. This kind of message would be considered lobbying if you reference a specific proposed or pending piece of legislation.

  • .@[LEGISLATOR’S NAME], thousands of people in #[STATE] can’t access #healthy food. Bring grocery stores to our state! [LINK]
  • .@[LEGISLATOR’S NAME] Bringing grocery stores to #[STATE] helps prevent #diabetes AND improves the economy. Support #healthyfoodaccess!